• To create and develop outstanding, memorable, and emotionally engaging brand experiences across Wellster’s diverse digital health platforms
• To be the voice and guardian of our brand strategy, ensuring every touchpoint—across product, marketing, and experience—is aligned and impactful
• To steer the day-to-day management of our live platforms, ensuring smooth operations, monitoring KPIs, and driving alignment between performance, brand strategy, and user experience
• To champion customer lifetime value by constantly identifying opportunities to improve conversion, retention, and engagement across the funnel
• To uncover deep user insights—both from performance dashboards and personal conversations—and translate them into actionable brand and growth initiatives
• To lead cross-functional, agile projects that bring together teams from commercial, medical, creative, tech, and operations—working as the bridge between strategy and execution
• To continuously test, learn, and optimize using AB tests and experimentation frameworks, validating hypotheses that push our brands to the next level
• To empower teams by creating clarity, alignment, and synergies, enabling more impactful collaboration and faster outcomes

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• You hold a Bachelor’s or Master’s degree in Business Administration, Brand Management, Innovation Management, or a related field
• You bring a sharp strategic mind paired with a deep curiosity for how brands grow and resonate in today’s digital-first world
• You combine a strong business mindset with a deep passion for storytelling, user experience, and innovation
• You thrive in fast-paced environments and have a hands-on mentality to make ideas happen, not just pitch them
• You have experience working in e-commerce startups, VC-backed scale-ups, consulting, or the FMCG industry—ideally in cross-functional roles
• You’re fluent in both German and English and enjoy collaborating across cultures and disciplines

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