Smartpatient is the team behind MyTherapy, the world's fastest-growing medication management app, used by millions of people worldwide. Leading pharmaceutical companies rely on our platform to provide personalized support to patients globally. Our B2B content strategy is key to driving meaningful interactions across various channels, from thought leadership pieces to campaign-driven narratives.

We're seeking a motivated Content Manager to own our B2B content strategy. This role is perfect for a self-starter with foundational experience in B2B content teams, looking to stretch themselves and take on new challenges. You'll be responsible for developing and executing content initiatives that drive engagement with pharmaceutical companies.

While we're looking for someone with a strong foundation in content management, we don't expect you to tick every box. We want someone eager to learn, grow, and proactively shape their role. If you're passionate about B2B marketing, creative writing, and digital health innovation, and are ready to make a significant impact, we'd love to hear from you. This is an opportunity to own your role, drive growth, and contribute to a global digital health platform.

Daily tasks

Content Strategy

• Craft compelling narratives that resonate with our target audience and drive engagement.

• Own end-to-end content strategy for gated (e.g., whitepapers, e-books) and ungated (blogs, social posts, patient insights) assets.

• Create and manage dynamic content calendars aligned with Account-Based Marketing, lead generation initiatives, events, and PR opportunities.

• Maintain brand voice/style guides and enforce compliance across online and offline channels.

• Monitor content performance metrics and use insights to continuously improve strategy.

• Stay abreast of industry trends and incorporate innovative content approaches.

• Review organic and paid performance of content using tools such as Google Search Console and Google Analytics.

Web Content

• Take ownership of website content strategy and implementation.

• Produce high-quality, SEO-optimized web content including blog posts, whitepapers, and case studies.

• Drive organic performance through SEO best practices and data-driven content optimization.

Cross-Collaboration

• Communicate with other teams (marketing/sales/pharma etc.) to understand key topics discussed with leads.

• Repurpose top-performing content into video scripts, infographics, and LinkedIn carousels, paid media opportunities.

• Support the development of creative and content materials for both online and offline campaigns.

• Draft press releases and liaise with pharma press for publication.

Must-haves

• University degree in journalism, communications or similar experience.

• 3+ years of experience in B2B marketing and communications, preferably with Pharma, MedTech, and life sciences industries.

• Strong expertise in SEO and CRM platforms such as Moz, Ahrefs, Webflow, Hubspot, and Salesforce.

• Business-level English communication skills (written and verbal), with a focus on clear and persuasive messaging.

• Strong analytical skills to measure campaign performance, and optimize strategies.

• Proactive, collaborative approach with the ability to work cross-functionally and with external partners/agencies.

Tech-stack

• LinkedIn

• Salesforce

• Google Ads

• AirTable

• Confluence

• Figma

• Webflow

What do we offer?

• A job with a purpose, supporting millions living with chronic diseases.

• An international, young, and motivated team to collaborate with.

• Flexible work schedule and remote working options.

• Top-notch equipment and working environment.

• 30 paid vacation days per year to recharge.

• Company and team events every quarter, including Christmas parties and our annual summer off-site.

• Learning budget and internal training courses.

• Referral program with an attractive bonus.

• A wide variety of snacks and beverages.

• Company-sponsored lunches twice per month.

• Employee Discounts within Shop Apotheke Group.

• Urban Sports Club Membership.

• Small gifts and vouchers for birthdays and special occasions.

Application Tips

Instead of submitting a cover letter:

• Upload your portfolio or submit 2-3 recent writing samples that demonstrate your expertise in both long-form and short-form content creation.

  • Include examples that showcase your ability to craft compelling narratives and adapt to different formats (e.g., blog posts, social media posts, whitepapers, e-books).

  • Highlight any successful content projects or campaigns you've led or contributed to, including metrics or feedback that illustrate their impact.

Values that shape our work

At smartpatient, our values are the driving force behind everything we do. If you're seeking a workplace where you can actively embody these principles, you've found the right place.

• Take Ownership: We empower our team to take charge and make impactful decisions.

• Create a Positive Impact: Every role contributes to improving the lives of millions—your work truly matters.

• Build Trustful and Respectful Relationships: Collaboration and respect form the backbone of our success.

• Be Brave and Challenge: We encourage creativity and bold ideas, fostering an environment where innovation thrives.

• Improve and Innovate: Continuous improvement is in our DNA as we strive to grow as individuals and as a company.

• Be Flexible and Open to Change: We embrace change, swiftly adapting to evolving needs to deliver innovative solutions that enhance the quality of life for those living with chronic diseases.

If these values resonate with you, we invite you to apply today and join us in making a difference every day!